All the information available on your followers is also available for all of Twitter, as well as select audience groups. You can compare your followers with different personas, demographics, interests and consumer behaviors to see how your brand measures up.
Under the Tweets section, you can find a list of all your Tweets and the number of impressions. You can see individual Tweet performance, as well as recent months or a 28-day overview of cumulative impressions. Capitalize on this information by repurposing Tweets that gained the most impressions, or creating Tweets on a similar subject.
You can also use the cumulative overview to compare monthly activity. What did you do differently in a month with higher impressions? Did you Tweet more frequently? Take a look and see how you can recreate months that earned you high impressions. Another option is to try out Promoted Tweets, which will help your content reach more people.
Tweet engagements and engagement rate
Similar to impressions, the Tweets section also shows your Tweets engagement, or the number of interactions your Tweet has received, as well as the engagement rate, which is engagements divided by impressions. If your Tweets are receiving little engagement, you may want to rethink your subject matter and format, for instance, you may want to add photo or video to your content mix, which tends to generate more engagement.
In the followers dashboard, you can track how your following has increased over the last 30 days, and also how many new followers you’ve received per day. If you notice a particular day has either gained or lost you several followers, be sure to check what you Tweeted that day to try and determine the cause. You can also consider running a Followers campaign to gain engaged new followers.
Event and trending topic data
Discover upcoming holidays, events, and recurring trends, and find out who’s Tweeting about them. This is great way to find potential new content ideas, and conversations to join in on.