Shopping habits have rapidly evolved this year so that lots more people are now shopping online. At the same time, COVID-19 restrictions mean Christmas is likely to look a little different, with smaller gatherings and more people staying closer to home over the holiday period.
Here's a look at how to use these trends to reach last-minute Christmas shoppers on Twitter.
Be clear on delivery slots
Online shopping has soared this year as COVID-19 keeps more people at home. As Christmas approaches, be sure to be transparent on your delivery slots. Given more people will be shopping online you might even want to consider offering a wider range of delivery options and more slots.
The Tweets below are great examples of brands clearly communicating their delivery slots to customers before Christmas.