6 ways to reach last-minute Christmas shoppers on Twitter

Louise Downing
By Louise Downing
last minute christmas shopping

Shoppers struggle to juggle last-minute Christmas shopping, present wrapping, and decorating. Two-thirds are hitting up the Christmas tunes while hanging baubles and over half (56%) are enjoying a holiday movie. In amongst the festive madness, Twitter users are 7% more likely than non-Twitter users, to be scouring the web for last minute deals.*

What does this mean for brands? This is a great opportunity to lend a helping hand to consumers. Here's how to reach last-minute shoppers on Twitter.

Offer tempting deals

Share enticing last minute deals or giveaways and keep messaging simple and targeted. For example, if the deal is specifically for stocking fillers, say so. If it's a 'gift for Mum', spell that out. 

@Aldi_Ireland tapped into video to give shoppers a quick snapshot of its tempting festive offers. 

Go the extra mile

Customer service is everything at this time of year. Consider extending opening hours or adding extra delivery slots, to delight consumers as they try to keep up with their shopping. Regardless of whether or not you do this, you can at least do the research for them by sharing your Christmas opening times and delivery options. 

@Selfridges made life easy for shoppers by sharing their opening hours.

Add a little cheer

Raise some smiles by making preparations fun. Since so many people are listening to Christmas jingles, why not compile your own Christmas playlist and share it? Get creative and explore how you can spread some cheer.

@McDonaldsEurope showed how to use humour to spread cheer and raise a smile.

Transparent pricing

As December ticks-on, shoppers start to run low on funds. Consider sharing content that highlights products and gifts within specific price bands. 

@YogaConcept shared a lovely Christmas gift under 50 euros, saving shoppers time by making pricing clear.

Share stress-busting tips

Focus on how you can help people and make their life easier as their minds shift to meal prepping, hosting and last-minute party outfits. If your product or service can take the stress out of Christmas plans or help to relax consumers as they rush around, then this should shine-through in all of your messaging. Consider product tutorials, recipes, decoration ideas, and outfit inspiration that enable customers to make quick, easy buying decisions.

#RecipeoftheWeek: Gingerbread cookies

Pepperkaker are arguably the most popular cookies in Norway and they also make a pretty #Christmas decoration when tied with ribbons. pic.twitter.com/rn6v810UxY

— Viking Cruises UK (@VikingCruisesUK) December 15, 2017

@VikingCruisesUK shared a lovely gingerbread recipe with followers along with some tips on how to turn them into a decoration.

Keep it personal

December is a great month to strengthen ties. People love coming to Twitter to reach out and connect with brands, so use this time to build a personal rapport. 

@coop_ch gave its brand a persona by directly responding to messages from followers using a funny clip of an employee.

People come to Twitter for inspiration and conversation, so the aim is to get people to stop scrolling and start engaging. As December begins, consumers will need help with last-minute gift ideas, decorations, and cooking inspiration. Be creative and become the brand they turn to in their hour of need. 

*Source: Twitter Insiders Holiday Study 2017

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