Shopping habits have had to evolve over the past two years because of the pandemic, with lots of people now shopping online. The varying COVID-19 restrictions around the world mean people may not have solid plans made in advance of the Christmas period and could end up doing some last-minute shopping for gifts.
And with over half (56%) of those in the UK stating they’re planning to return to a pre-pandemic style of Christmas1, with items like clothing, food items, fragrances, toys, and beauty & grooming top of the shopping lists2, now is the time to target your audience.
Here are our six top tips for reaching last-minute Christmas shoppers on Twitter in 2021.
Promote your brand gift cards
What’s the perfect gift idea for last-minute shoppers scrambling for inspiration? You know it – a gift card. Shout about your gift cards and vouchers and you’re bound to be a saving grace for many customers.