When Google rolled out an algorithm update, @randfish, founder of @Moz, took the opportunity to ask his followers if they had noticed any impact on their site rankings.
Involve your followers in brand decisions
Nothing builds brand loyalty like listening to your audience’s opinions. In fact, 65% of people say they feel a stronger brand connection when companies show they care about them.
So, when it comes to brand decisions like a logo change, or what product updates they'd like to see, why not involve your followers and ask for their opinion?
Promote products or services
Ultimately, the main objective of brands engaging in social media is to promote their products or services. Twitter Polls can do just that in an engaging and interactive way.