Health and wellbeing are receiving lots of buzz as sedentary lockdown lifestyles take their toll on people's routines. Increased isolation, coupled with work, health, and financial concerns, means consumers are looking for ways to find a happier balance and new normal. Here's a look at some key trends that fitness brands need to jump on for deeper engagement and reach.
While some gyms are starting to reopen, many people are still steering clear in favor of virtual workouts. These alternatives offer consumers more choice on when and where they participate, and often without the need to sign-up for a long-term contract. Share tutorials, tips, and exercises your followers can do anytime, anywhere. Just be mindful that space and equipment will likely be limited, so try to keep them simple.