When customers have a problem, complaint, or question, they’re heading to Twitter to share their concerns with you and the world.
It's important to establish a Twitter-specific strategy for providing support and delivering the best customer experience (CX). Not only does it help keep customers happy, it can also build your public reputation as a customer-forward company.
Here are six steps to ensure effective Twitter customer service:
Create CX guidelines
Set clear and specific protocols for answering questions, resolving issues, and troubleshooting problems to deliver a streamlined and consistent experience for all of your customers.