6 engaging Tweet ideas for the holiday season

Liz Alton

By Liz Alton

October 15, 2019
Creative hobby. Making modern handmade christmas present box

Need inspiration about what to Tweet during the holidays? It’s more important now than ever to stand out and connect with your audiences. Here’s some creative inspiration for this holiday season.


Promote your best deals and hottest inventory

Consumers are on a budget over the holidays. Look for ways to help them save money or snag hard-to-find gifts. Share exclusive discounts — it offers real value and helps drive sales and conversions. 

@Microsoft posted a Black Friday sneak peek to get audiences excited.

Offer helpful tips and strategies

What content can you share that helps customers solve their holiday challenges? Buying guides are a great way to share gift-giving inspiration for people hunting for that perfect gift for their mother-in-law or boss. 

@Glossier created a quiz to help customers figure out what they really want for the holidays.

Ask fans to share holiday cheer

Use the holidays to foster more engagement. For example, @Starbucks is famous for their holiday cup campaigns that feature customers drinking from the company’s holiday-designed to-go cups. An outdoor brand might ask customers to share images of their best nature-based holiday experiences. Find a way to tie your products, brand, or your larger passion(s) into a user-generated campaign. 

@REI gets fans to share their best moments with their #OptOutside campaign, and takes it a step further by replying to every post when people use their hashtag.

Show off your holiday spirit

Give your audience a behind-the-scenes look at the people behind the business. Whether you hold an ugly holiday sweater competition or a desk decorating event, office holiday celebrations are a fun way to show the human side of the brand. Find ways to get your team to participate, and invite them to share personal holiday messages or thank customers throughout the season. 

@emoryandhenry shares a festive diorama from their holiday campus decorating competitions.

Give back

As consumers increasingly look for businesses that share their passions, show how you’re giving back. Partner with a local charity to showcase their work, shine a spotlight on your corporate social responsibility work, or highlight the causes your employees give to or volunteer for.

@bigfishgames shared how their employees donated and wrapped kids' toys for a charity drive.

Offer stress relief

Gift giving, holiday parties, demanding end-of-year workloads — the holidays are often as much stressful as they are enjoyable. Forge a connection to your customers by providing them with a happy distraction. A humorous meme, image, or video can be an entertaining way to get a laugh and strengthen connections. Remind your audience to take a breath and send self-care reminders every few weeks. 

@Oreo created holiday carol videos and posted them with a branded hashtag #OreoCarol.
 
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