- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
5 ways to increase your Tweet engagements with emojis
Arrow down icon
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
5 ways to increase your Tweet engagements with emojis
Does your business speak emoji? Millions use this symbolic language of faces, flags, and everything in between to express themselves in fun, creative ways on Twitter.
While you may be emoji-adept in your personal life, it can be difficult to incorporate them in a natural way when you’re representing a business. But adding them to your Tweets can help your business stand out, and encourage people to engage with you on Twitter.
To help you experiment, we’re sharing five simple ways to add emoji flair to your Tweets, illustrated by examples from small businesses around the world.
Emoji-fy your offerings
Think of emojis as the ultimate elevator pitch for your business: you have one or two symbols to let people know exactly what value you’re bringing them with every Tweet.
@27Restaurant pairs two emojis to tell their followers about one of their new delicious dishes.
@NOLACupcakes uses an emoji equation to let readers know how wonderful coffee can be.
Show your appreciation
Emojis are a new way to express something humans have known for a long time: symbols have power that goes beyond words. As we put it when we unveiled hearts on Twitter, “The heart… is a universal symbol that resonates across languages, cultures, and time zones.” As a business, you can use the same principle to connect with your customers on Twitter.
@thredUP uses emojis to show a positive Tweet some love.
Don’t feel limited to just emojis — @stance uses a short Tweet with an emoji to acknowledge and appreciate their fans.
Emphasize part of your Tweet
A wide range of emojis can act as symbolic signposts in your Tweets. Humans are wired to look where a finger or gaze is pointing — even if those pointers are emojis! Try using one, or a pair, to direct attention to a link, a photo, or anything else you’d like to emphasize.
@The_Handle_Bar uses a friendly pointer to encourage readers to click-through to a blog post.
@Cath_Kidston draws attention to their Tweet copy with a pair of telephone emojis.
Even though emojis can mirror most actions or sentiments, still use words so your message remains accessible to anyone who isn’t yet fluent in symbols. For those who are, the extra character doubles down on your message and makes your Tweet more memorable.
@shoppriceless uses images, text, and emojis to get their point across.
@Groundworkcoffe shares a short Tweet where emojis, hashtags and an image all work together.
Because emojis are expressive and fun, they’re the perfect fit for a celebratory Tweet. Holidays, milestones, and announcements can all benefit from the visual excitement of an emoji or two (or three… or four!).
@gomacro wished their followers a happy #NationalCoffeeDay by pairing a bold image with a complementary emoji.