Customer experience (CX) is one of the biggest buzzwords in business today. Every aspect of your business — from marketing to customer support — impacts your CX. Social media has become one of the most consistent, daily touch points brands have to foster stronger customer experience connections.
Here are five ways to connect Twitter to your larger CX goals.
Bring your customer support on Twitter
When customers have a question or concern, customer service is critical. Speed, friendliness, knowledge, and issue resolution all influence the CX. Forbes notes that 72% of millennials and 47% of adults age 45 and over are more loyal to brands that respond to social feedback than those that don’t.