Athletic apparel company @sweatybetty uses the branded hashtag #iamasweatybetty to encourage people to Tweet photos from their events.
Start an Awareness campaign
Awareness campaigns on Twitter extend your reach by ensuring your content is seen by a broad group of consumers, quickly and efficiently. Instead of paying for engagement, you pay for every 1,000 impressions, as the campaign objective is to drive awareness and elevate your brand presence.
Share live footage
Give your brand an authentic edge by using Periscope. And because you can go live with Periscope directly from Twitter, it’s now easier than ever to make authentic, real-time connections. Use Periscope to bring your brand to life through behind-the-scenes footage, event coverage, and Q&As.