As more people move online to learn, shop, and stay connected, informative Tweets help businesses connect with savvy shoppers and first-time buyers. And in the COVID-19 era, brands need to tailor their messaging to empathize with their audiences' concerns.
Here are five ways to incorporate the details about buying, shipping, and customer support into your Twitter communication plan.
Announce when you’re reopening (or open)
With rapidly changing conditions, it’s hard to know what’s open and what’s closed. Businesses are finding creative ways to share their hours. From a pinned Tweet to updating your profile bio, help customers know the best options for reaching you. @GWMarket announces the opening of Odd Fellows Ice Cream at the market to get customers excited: