- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
5 ways to step up your brand in 2017
Arrow down icon
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
- How to use Periscope 360 for your brand
- How to spread your message with the awareness objective
- April lineup: Key dates to help plan your marketing campaigns
- 5 things to Tweet this Easter
- How to create evergreen content with lasting engagement
- What micro-influencers can do for your brand
- The psychology of shareable content
- Top hashtags and keyword to use for Easter
- 7 tricks to produce content on a budget
- Data-driven tips for B2B marketers on Twitter
- What is relationship marketing?
- Mobile shopping doesn't mean skipping the store
- Content marketing myths that businesses need to stop believing
- How to fill holes in your content calendar
- Are you ready to handle your next company crisis on Twitter?
- Who to follow for National Small Business Week
- Is your marketing strategy protected against changing buyer behavior?
- 6 articles to help you craft your Twitter strategy
- How to start a content marketing campaign with no money
- How to make announcements on Twitter that build engagement
- Twitter named one of the top trusted brands for social and digital marketing
- May lineup: Key dates to help plan your marketing campaigns
- 4 must-read articles for lean marketing teams
- What you can learn from your agency's social media feed
- 4 articles to help your brand succeed with smart design
- 5 things to Tweet this Mother's Day
- Top hashtags and keywords to use for Mother's Day
- 6 things to Tweet when attending a conference
- How to choose your hero stat
- Why goals matter to influencer marketing success
- 5 interesting ways to share your brand story
- 5 tips for more effective influencer marketing
- 5 things to Tweet this June
- Why you should focus on native and video advertising
5 ways to step up your brand in 2017
From time to time, we invite industry influencers to write a guest post on our blog. We turned to our friends from @AdobeSpark to share their design tips to help you stand out from the competition.
It takes only three to five seconds to form a first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on sales too.
If you haven’t felt your brand is quite at the level you envisioned, use the new year to step it up. From messaging strategy to visual content creation, here are five ways to make sure you’re delivering consistent, on-brand content in 2017.
Build your brand message around your "why?"
People want to feel like their purchase matters. When they connect with a brand, they tend to connect more to a particular attribute or promise that made them feel good. Focus your brand communication around the "why".
For instance, which sounds more purpose driven?
a) Our office chairs are sleek and comfortable.
b) Made from 100% recycled materials, our office chairs are great for the environment as well as your back.
Even if Option B is more expensive, customers are likely to choose their chair because that brand statement conveys that the chairs are quality while being environmentally conscious.
Remember it’s about helping people connect to your brand in ways that go beyond your product or service. Build that emotional connection and you will stand out from your competitors.
Maintain brand consistency
Having a consistent aesthetic to your brand is essential to build recognition. Both your brand voice and visuals need to align. If your copy has a spunky, opinionated tone and your visuals have a soft vintage feel, you might be missing the mark. This process may be daunting, but it’s well worth it to leverage your brand growth. Brand consistency needs to be universal through your website, social media, advertising — every avenue your brand uses. The most important elements that help you communicate consistency are:
a) How many fonts you use: Keep your fonts to no more than three. Having too many will take away from your message. Make sure that what you use is legible, especially in smaller dimensions. You may choose to add more fonts to your collateral but only implement it for specific campaigns that require a slightly different aesthetic.
b) Your brand colors: Color is often a misunderstood brand tool that many dismiss. Color is actually quite powerful and helps captures people’s attention. Too many colors not only harm your brand recognition, but they can actually repel your audience. There is purchase power in color. In looking at the most recognizable brands out there, we know their colors: Coca-Cola is red, IBM is blue, Starbucks is green, and so on.
c) Your brand voice: The tone in which you communicate – both verbally and written – needs to translate into each medium.
d) Create branded templates: Develop templates that will save you time and establish consistency. Using Adobe Spark saves you the headache of creating templates for every social media outlet with its intuitive resize function within the app. We’ve got you covered with new templates below. Access more templates here.
Leverage video in 2017
Not all trends are worth following, unless it aligns with your brand and/or there is a major shift in the industry. In 2016, brands saw more engagement through video than photographs. So, how can you tell your brand story on Twitter with more than 140 characters? Use video.
Adobe Spark not only helps you make stunning social media graphics, but you can easily create videos too. Upload video clips, images, add narration, and layer text to tell an animated story that’ll stop thumbs in their tracks.
The earlier you adopt video into your Twitter strategy, the higher your chances are of getting traction in 2017.
Here’s an example of a video an indie food publication made to bring one of its famed desserts to the screen:
Ceramist Jessica Niello White used Spark Video to take potential customers inside her studio:
Get creative with your content
Sharing your brand story can be tricky. But if you start to leverage your visual content in a way the builds curiosity, humor, or excitement, you could increase your exposure. Here are some remixable design templates to get you started:
How about trying a visually connecting Tweet? These designs clearly connect to one another yet work as individual graphics. Tweet these one after the other so people can see the continuity.
Ask a fill-in-the-blank question. This can help you get insight on what words resonate with your target audience, plus it can be very engaging.
Remix this template to make it your own
Did you know that you can create animated text using Adobe Spark? It can add curiosity and requires less content than a video. Try remixing these examples:
Review and adapt
Branding is a constant action, not just a one-time job. As your business grows, it’s important to evaluate what has worked and what needs to change. Part of this process is based on customer’s responses. You may discover that certain aspects of your brand connect with your audience more than others. Having a conversation with your audience can also help you see what is working and takes the guesswork out of the process. Once you gather that information, cycle through the process from steps 1 – 4 above and review again. Applying these steps will set your brand up for success in 2017.