5 things to Tweet this Easter

Lindsay Crider
By Lindsay Crider

Easter is right around the corner, providing an opportunity for you to connect with a wider audience before, during, and after the April 12th holiday.

By following and experimenting with these approaches below, you won’t just be inserting yourself into the conversation for the sake of it — you’ll add value to your followers and express your personality in a genuine way.

Share user-generated content

Showcase your brand in action by highlighting Tweets from your customers. 

@PotteryBarnKids shares a customer's photo that shows their Easter baskets in action.

Tweet your holiday hours

Is your business open during Easter, or will you have different hours? Be sure to let your followers know when to stop by or order delivery. 

@ULTIMATEprty lets their customers know they will be closed for Easter.

Highlight your products in a short video 

Videos optimized for Twitter drive an increase of 33% in emotional engagement*. In need of video content? Check out these ideas for making video content with your phone

@GlossyBoxUK brings attention to its giveaway with a short, Easter-themed video.

Tweet your best deals

Holidays are the perfect time to promote your deals and discounts. Tweet bold images to put your products in the spotlight. 

@PurseN shows off sale items with a festive picture.

Share tips and tricks

People are looking for helpful content that will help make their lives a little bit easier. Highlight your expertise by Tweeting seasonal tips, DIY ideas, and tricks.

@ChicagoBetter shares a DIY idea with their followers. They included #DIY event hashtags to reach a wider audience. 

Have more questions? Follow @TwitterBusiness for more tips on seasonal marketing, or check out the basics on how to create a campaign. 

Additional reading:

*Increase of 33% is versus non-optimized TVCs. Source: GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, December 2018

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