There’s one day a year that everyone, it seems, joins in to celebrate a very special person: mom. In fact, last year there were over 25.9 million Tweets about #MothersDay.*
With a little planning, you can use the occasion to connect with a wider audience before, during, and after May 14th. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it — you’ll add value to your followers and express your personality in a genuine way.
Partner with influencers
Working with relevant influencers is an impactful way to reach new audiences. Partner with relevant bloggers and personalities to gather #MothersDay content you can share.