There’s one day a year that everyone joins in to celebrate a very special person: dad. In fact, last year there were over 37.8 million Tweets about #FathersDay.*
With a little planning, you can use the occasion to connect with a wider audience before, during, and after June 18h. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it — you’ll add value to your followers and express your personality in a genuine way.
Put your product in the spotlight with GIFs
GIFs are more than funny images you send to friends — they can be used to create powerful marketing content. These animated images can add a touch of personality to your Tweets, and also lead to higher Tweet engagement rates.