It’s a best practice for savvy brands to experiment with their advertising tactics. Common tweaks to ads could mean changing tone, imagery, or format type (think video vs. static image).
By testing different formats in your Twitter Ad campaigns, you are discovering what does and doesn’t yield the best results for your brand’s campaign goals.
To help businesses advertise on Twitter, our team analyzed over 350 brand studies containing around 7,000 unique promoted Twitter Ads. These studies ran in the U.S. beginning in 2019, and featured English Twitter Ads. The goal of this analysis was to determine the most effective combinations of formats. The combinations our team found most effective will help your business either: build brand awareness, boost purchase intent, or increase brand favorability.
Choose your advertising goal below, and let’s get started: