Hook the audience
Build in an intriguing set-up or dynamic set of actions to hook the viewer in the first few seconds.
What is a hook? Here are some ideas:
- Intriguing set-up
- Close-up shot
- An on-screen graphic that sparks curiosity
- Quick movement or action
Flash that logo
Feature your brand logo or product at the beginning of your video to drive brand association from the start.
Consumers are naturally drawn to human faces. Including people in the first few frames has been proven to significantly increases view rates and drive 2x higher retention.**
Tell a story
Focus on setting up a problem that gets resolved in the end. Make sure your sequence of events are easy for viewers to follow.
With 93% of Twitter videos being viewed on mobile devices, it's important to have a sound off viewing strategy.* Think of the moment you’re commuting or waiting in line at the coffee shop and don’t have your earbuds in. Use captions and visual cues to pull the viewer through the video and make it easier to process.