5 data-driven tips for scroll stopping video

Marissa Window
By Marissa Window
Best practices

Incorporating video into your content strategy makes your message memorable and increases engagement. In fact, Tweets with video attracted 10X more engagements than Tweets without video. And Promoted Tweets with videos save more than 50% on cost-per-engagement. Simply put — using video in your campaigns can make them cheaper.**

What elements make for a standout video? Follow these best practices and download our checklist to start producing videos that will make a lasting impression.

Hook the audience

Build in an intriguing set-up or dynamic set of actions to hook the viewer in the first few seconds.

What is a hook? Here are some ideas:

  • Intriguing set-up
  • Close-up shot 
  • An on-screen graphic that sparks curiosity
  • Quick movement or action

Flash that logo 

Feature your brand logo or product at the beginning of your video to drive brand association from the start.

Feature people

Consumers are naturally drawn to human faces. Including people in the first few frames has been proven to significantly increases view rates and drive 2x higher retention.**

Tell a story

Focus on setting up a problem that gets resolved in the end. Make sure your sequence of events are easy for viewers to follow.

Include captions

With 93% of Twitter videos being viewed on mobile devices, it's important to have a sound off viewing strategy.* Think of the moment you’re commuting or waiting in line at the coffee shop and don’t have your earbuds in. Use captions and visual cues to pull the viewer through the video and make it easier to process.

Need a little inspiration? Take a look at how these brands incorporated best practices to create standout Twitter video content.

Makeup company @glossier showcased how to use their products in a short video. The video included a strong story, text overlay, and clear branding.

@WarbyParker created a video to get the word out about their current job openings. The video featured members of their team, captions, and a funny story.

@Animoto created a video covering tips for filming an interview. Including people in the first few frames grabs viewers attention and captions make it easy to follow along.

 Have questions? Follow @TwitterBusiness for more marketing tips.

*Twitter internal data, 2018
**Nielsen, DAN + Twitter Video Content Best Practices Research

Ready to advertise on Twitter?