Launching a new product can mean big things for your brand: press coverage, new customers, and a healthy boost to the bottom line. A smart product launch strategy is the key to making a splash with your latest products and services.
One important element of your campaign is video. According to internal Twitter research, videos on Twitter drive the highest recall and emotional connection on any digital platform. Need inspiration? Here are four creative ways to use video in your product launches.
Show customers how products work with fun how-to videos
Customers are more likely to be delighted by your products when they know how to use them, so think about what questions people have about your products. A how-to video can be a buzzy, helpful way to respond.
Natural cosmetics company @tartecosmetics used video effectively in a series of Tweets announcing their new vegan and latex-free mega fluffy tarteist PRO cruelty-free lashes. Then, for customers who had questions about the application process, they followed up with an easy to follow video on how to apply lashes from their line.