We’ve finally turned a corner in the pandemic, and people are hungry for life to return to some normality. So, what’s on the menu for the rest of 2021? Wanderlust of course!
Thanks to easing restrictions, the topics of travel, holidays, and summer are gaining huge traction online. In recent research, we found that 41% of the travel conversation on Twitter is in anticipation of a holiday.1
This means now is the time for brands in the travel industry to step up and reconnect with their existing customers, while also targeting new audiences.
How do you reconnect with your audience as restrictions ease?
To connect with your audience after such uncertain times, you have to be where they are, take part in their conversations, and you need to have cultural relevance.
Twitter is an essential part of your campaign to do just that – your audience is already here taking part in the conversation around travel, so they’re receptive and engaged. Twitter can take your product or service and help keep it relevant by connecting it to what’s happening now.
As for the importance of being engaged in culture? 25% of a consumer’s purchase decision is determined by a brand’s involvement in culture.2 Twitter is where conversations around culture are happening in real-time, meaning your finger is always on the pulse.
Twitter offers a wide range of ad formats to achieve your marketing goals, whether it’s to generate buzz around your brand, launch a new product or offer, drive traffic to your website, or increase sales.
Here are four ways travel brands can use Twitter to connect with audiences:
Launch a new promotion
Come back with a bang by showcasing a special offer or promotion your brand is running. Leverage Twitter’s leaned-in audience and get your message in front of them when they’re open to hearing it.