There’s a great opportunity here for brands to engage and provide a link to a free trial. The companies mentioned in these Tweets also learn a lot about their customers’ purchasing decisions.
There are also things you can do to get customers to mention your @handle, even if they’re not doing it purposefully. For example, you can embed Twitter buttons — including a mention button — into your site content. This makes it easy for people to start a conversation, right from your website.
Set aside some time in your workday to conduct some social listening and you’ll find valuable insight into your customers’ lives. This will help you build a stronger brand, better understand your customers, and offer them a stronger product and service.
Looking to learn more community management tips? Check out our community management resources for more best practices to help you have meaningful interactions with your customers.