When it comes to marketing, some channels lend themselves to storytelling more than others. A Super Bowl commercial or glossy brochure is the perfect vehicle for telling rich, emotional stories, while the limitations of billboards make it difficult to communicate anything more than a simple slogan.
So how do you tell stories on Twitter, a platform originally known for its brevity? While brands still use Twitter for in-the-moment reactions or short Tweets directing followers to other content, many brands have explored different ways to use Twitter to tell more complex brand stories.
The first and perhaps most effective way to tell a story is with video. Internal Twitter research shows that people watch more than a billion videos a day on Twitter, while Tweets with video attract 10X more engagements than Tweets without video.
Check out these tips for creating videos that stand out on Twitter
Go live with Periscope
Live video gives your followers a behind-the-curtain look at your business, a front row seat to your event, or a chance to make an authentic, unscripted connection with your thought leaders. Using Periscope, you can easily create, post and share live videos on Twitter. You don’t even need to have a TV studio-quality equipment to start broadcasting — a smartphone is all that’s required.
Check out how other brands have used Periscope-powered live videos to tell their stories on Twitter
Go long with Tweet threads
While a single Tweet can make a powerful statement, you end up leaving a lot of storytelling techniques in your toolbox. However, with Tweet threads you can create multi-Tweet stories that let you create a story arc with a beginning, middle, and end, creating dramatic tension while allowing you to go deeper into the details. By Tweeting a thread, followers can then Retweet and comment on the specific Tweets in the thread that are most relevant, allowing you to drive multiple levels of engagement off of one story.
Learn how to create Tweet threads that help you tell the whole story
Go thoughtfully with Twitter Moments
Twitter Moments let you collect together your Tweets and Tweets from others to curate a story around any topic, conversation, or event related to your brand. For example, if you’re hosting a user conference and launched several new products, you could then round up Tweets promoting the new products along with reactions from your biggest fans. You can then promote your Moment to all your followers to raise awareness and garner engagement.
Learn best practices for creating the perfect Twitter Moment
Looking for more Tweet inspiration? Follow @TwitterBusiness.