4 ways businesses can use Twitter Polls

By Niamh Keenan

Your brand’s organic content strategy for Twitter incorporates a variety of content. But which ones really drive engagement? Finding ways to ask questions, create interesting scenarios, and get people to share their opinions builds lasting relationships. 

Twitter Polls are an easy way to interact with your audience, get creative, and understand people’s opinions. Follow these approaches to discover more about your audience while letting your brand voice shine. When the poll is over, all participants receive a push notification, which helps to bring them back to your content.

Need inspiration on what to ask? Here are four ways to incorporate polls into your content strategy, illustrated with examples from businesses around the world.

Get your audience excited about an upcoming release or event

Twitter is a great platform to bring your launches to, both big and small. Research by Twitter and Bain & Company shows that only 15% of brands are launching effectively and meeting their desired KPIs, but brands that include Twitter in their launch plans are 2.3X more likely to meet their KPIs.1

Launching a new product, releasing the next installment of a popular series, or rebranding? Getting fans excited about an upcoming event or new content? 

Any new move can represent the perfect hook to create a poll to get customer feedback. It also does double duty in building hype around your latest announcement, as this Tweet from Chapter’s bookstore does about an upcoming announcement.

#ProTip: You can determine the duration of your poll — from a set amount of hours to seven days. If you’re running a poll for a specific event, select the time frame that coordinates best.

Engage with fan love

Whether you’re a candy brand encouraging support for your favorite flavor or a fiction franchise playing into fan favorites, polls can be a great way to get people talking. 

Tweet a poll about favorite flavors, garner suggestions about packaging, or ask menu questions, like Denny’s Diner’s poll on the best way to order eggs.

Curate industry-relevant discussions

Every industry has hot topics of contention, interesting discussion points, or the next frontiers of innovation. Conducting a poll can be a great way to test out how your audience feels on a topic. 

Find out what your colleagues, broader industry leaders or customers are looking for most, as file hosting service Dropbox did in this poll.

Top tip: Once the results are in, share relevant resources in the comments section.

Encourage feedback

Polls can be a great way to get feedback on new products, branding, market ideas, and content. You can then use this information to guide your plans and product improvements. Check out this example from banking app Revolut where they ask about their Vault feature, and in turn learn about how people use their product.

Using Twitter Polls can help you keep a pulse on what matters most to your business. It’s also a great way to generate engagement, foster organic excitement, and create an ongoing conversation with your audience.

Looking for more Twitter tips and tricks? Download our Guide for Businesses and Professionals.

Source: Bain & Company, 2019 Launch Marketer Survey, US, n=650

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