Your brand’s organic content strategy for Twitter incorporates a variety of content. But which ones really drive engagement? Finding ways to ask questions, creating interesting scenarios, and getting people to share their opinions builds lasting relationships.
Twitter Polls are an easy way to interact with your audience, get creative, and understand people’s opinions. Follow these approaches to discover more about your audience while letting your business’s personality shine. When the poll is over, all participants receive a push notification, which helps to bring them back to your content.
Need a little inspiration on what to ask? Here are four ways to incorporate polls into your content strategy, illustrated with examples from businesses around the world.
Get your audience excited about an upcoming release or event
Twitter is a great platform to bring your launches to, both big and small. Research by Twitter and Bain & Company shows that only 15% of brands are launching effectively and meeting their desired KPIs, but brands that include Twitter in their launch plans are 2.3X more likely to meet their KPIs*.
Launching a new product, releasing the next installment of a popular series, or rebranding? Getting fans excited about an upcoming event or new content? Any new move can represent the perfect hook to create a poll to get customer feedback. It also does double duty in building hype around your latest announcement, as this Tweet from racing podcast and app community @MotorMouth does around an upcoming race.