This Christmas, people on Twitter are looking forward to Tweeting about pre-pandemic topics – with a 35% year-on-year increase in the number of Tweets about football and competitions like the Premier League.1
And it’s no wonder, since Twitter is the roar of the crowd, where passionate fans connect and talk about what’s happening in sports.
We’ve got four ways brands can tap into the football conversation on Twitter this Christmas.
Connect with the conversation
Be on the ball (pun intended) with real-time and relevant football conversation on Twitter. Christmas football fixtures are available well in advance, so play into this (another intended pun) and plan your Tweets around the games and teams you know are coming up.