@bumble_app could easily fall into the trap of creating generic content about the dating world. However, this article about the recent Women’s Marches proves they’ve specialized their focus on women’s empowerment and equality, carving out a clear segment for their brand.
The more content you write on a particular topic, the more you establish yourself as an authentic thought-leader in that space. Becoming a thought-leader means you’ve placed yourself in the position that people come directly to your brand for everything related to your niche. This includes information, resources, opportunities, and yes, eventually sales.
Micro-influencer content amplification
Celebrities are no longer the end-all, be-all when it comes to promotion. Today’s marketing landscape has brought about the rise of micro-influencers are just as effective, if not more. This is because credible micro-influencers have built an authentic connection with their audiences.
Keep in mind as you strategize to make sure your content is easily shareable and appealing to micro-influencers and their audiences.