Twitter is the roar of the crowd for events. Across sports, news, and entertainment, the opportunity for brands to connect is ready and waiting. Tweeting live is best for live events — makes sense right?
If you’re used to pre-planning and scheduling this might seem daunting but it doesn’t have to be. Find below event Tweet examples alongside our pre-event, during, and post-event Tweeting tips.
Why is live Tweeting important?
Live Tweeting adds your brand or business to the conversation on Twitter. Some can be predicted (take a look at our Twitter marketing calendar) and some might happen unexpectedly.
To be part of the moment and get people talking you should plan to live Tweet during events that are relevant to your business. Potential benefits include:
What to do before the event
Check if the event has a hashtag
If it does, you should plan to use it in your Tweets. This will increase the chance of interested people seeing your Tweets and align your brand with the event.
Brainstorm Tweet ideas
Think about what you’ll Tweet, but don’t schedule unless absolutely necessary. Live Tweeting as things happen is more authentic.
You should also consider what creative you might need (imagery, GIFs, video) and what you could create in advance. For example if it’s a sporting event you might need image options for either team winning or losing.
Engage with your followers
Start your Tweets early, for example ask your followers if they’ll be attending or watching the event. You could even run a Twitter Poll to gauge interest and see what your followers are most excited about.