X is the roar of the crowd for events. Across sports, news, and entertainment, the opportunity for brands to connect is ready and waiting. Posting live is best for live events — makes sense right?
If you’re used to pre-planning and scheduling this might seem daunting but it doesn’t have to be. Find below event post examples alongside our pre-event, during, and post-event posting tips.
Why is live posting important?
Live posting adds your brand or business to the conversation on X. Some can be predicted (take a look at our X marketing calendar) and some might happen unexpectedly.
To be part of the moment and get people talking you should plan to live post during events that are relevant to your business. Potential benefits include:
What to do before the event
Check if the event has a hashtag
If it does, you should plan to use it in your posts. This will increase the chance of interested people seeing your posts and align your brand with the event.
Brainstorm Tweet ideas
Think about what you’ll post, but don’t schedule unless absolutely necessary. Live posting as things happen is more authentic.
You should also consider what creative you might need (imagery, GIFs, video) and what you could create in advance. For example if it’s a sporting event you might need image options for either team winning or losing.
Engage with your followers
Start your posts early, for example ask your followers if they’ll be attending or watching the event. You could even run an X Poll to gauge interest and see what your followers are most excited about.