Bring out the candy corn, Halloween is just around the corner. People on Twitter love all things spooky and pumpkin — so much that last year alone, there were more than 20 million Tweets related to #Halloween.*
Here are four things to Tweet about this Halloween, illustrated with brand examples. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it; you’ll share your brand, add value, and increase Tweet engagement.
Share tips and tricks
People are looking for content that will help them get ready for the holiday. Highlight your expertise by Tweeting Halloween inspired tips, advice, and tricks.