- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
4 steps that drive success with personal branding
Arrow down icon
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
4 steps that drive success with personal branding
This article and expertise was originally published on Forbes.
You may be wondering: why should I care about my personal brand, especially if I work for someone else? Well, in short, your personal brand portrays who you are and how you add value to the world. Therefore, your personal brand can have a huge impact on your success, or hold you back if it is not developed. In a recent interview with Ryan Rhoten, he shared how your personal brand can accelerate sales. He also generously offered four essential steps you can take to successfully build your personal brand.
What is your personal brand?
Rhoten is an expert on helping people build their personal brand. He explains that your personal brand is what other people say about you when you’re not in the room.
Your personal brand differentiates you from others. Every time you do something, say something, or post something online, people are deciding if they trust you and want to do business with you.
Rhoten says there are two pieces to your personal brand. The first piece is who you are at your core — your personal strengths and what attracts you fundamentally. That first piece is your persona when you walk down the hallway. You can’t do much to control that innate message.
The second piece is what he calls personal branding — which is how you can be intentional about telling the world who you are and the value you add to it.
Why your personal brand matters
The biggest mistake Rhoten sees is that people don’t realize (or in some cases they don’t even believe) that they have a personal brand — especially if they work within a company. This mistake can be detrimental to your success with customers, your career, and, quite frankly, with anything you do in business.
Like it or not, you have a brand that others see. It’s your brand that differentiates you from everyone else; it builds trust and rapport with others. Customers want to do business with people they like, trust, and respect.
As your role with today’s customers continues to evolve, so does your responsibility to deliver more value to prospects and customers. Building a personal brand is one way to stand out from the crowd as that trusted advisor. If you don’t define your brand, others will define it for you.
How to build a personal brand
Many people do not have the self-awareness to recognize what ethos they give off to other people that can help either establish trust or distrust. Your brand precedes you; it comes in the door with you and is already established.
Until you are aware of your brand, you can’t really control it. Once you become intentional and aware, you can take concrete steps to impact how others perceive you.
To create your personal brand, Rhoten recommends using a four-step process: DICE — Discover, Integrate, Create content and Engage. Rhoten explains that the DICE process gives you confidence by focusing on your strengths, not your weaknesses.
Uncover and define what your brand is today, so others don’t do it for you. By focusing on your strengths and the work towards which you naturally gravitate, you’ll see that you are an expert, and others will start to recognize it too. Once you know who you are, then you establish for what you are known. Finding your strengths is a critical step to this, as shared by Lisa Cummings on a recent episode.
If your online and off-line comments are in conflict, your audience won’t work to decode the difference. They just won’t trust you. If you act consistently with what you say, then this shouldn’t be a challenge to delivering a consistent brand.
Leverage your knowledge and expertise to grow your influence in your niche. Provide education through content. Honest content allows professionals to establish themselves as an expert, trusted resource within a specific niche.
Use the power of social media to amplify your reputation. Rhoten reminds us to use social media for conversations, not just for connections and one-way broadcasts.
Key to success
Whether you’re looking to build your personal brand to drive success in sales or your career, it’s important to remember you must be true to your brand and not the brand that you think other people want you to have. Be you; be authentic to yourself, and not something that you are not. Authenticity comes with sacrifice. An authentic personal brand will attract those who share your views, and will repel those who are not a good fit. Top performers recognize the value of turning away those who are not aligned with your thinking.
This article was written by Ian Altman from Forbes and was legally licensed through the NewsCred publisher network. The views expressed in this article do not necessarily reflect those of Twitter or its affiliates.