Creativity is the fuel that drives successful mobile app campaigns on Twitter for one simple reason — compelling ad creative inspires action.
Want to promote your mobile app? Take a look at these four creative best practices before launching your next mobile app campaign to build an informed creative strategy.
Refresh creative frequently
Simply put — people visit Twitter to learn something new, so if your campaign is recycling old creative, you may find a decrease in engagement over time. It’s important to rotate your copy and visuals every 1-2 weeks during your campaign to maintain a high-quality score in auctions. No need to reinvent the wheel — try tweaking a few key words and images to gain insights about the type of creative your audience find the most compelling.
Small experiments can lead to big insights. Here are some ideas to get started:
- Test different imagery
- Test seasonal vs. evergreen campaigns.
- Test featuring app store buttons in your creative
- Test different types of copy
Think in the now
Try entering timely conversations to instantly make your content feel relevant and fresh. App campaigns that convey a sense of urgency, such as seasonal or one-time promotions, tend to have a lower cost-per-install. Jump in on these conversations by tweaking your creative around seasonal events.