Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. These moments can vary from major global events like #Wimbledon, to smaller weekly celebrations like #WednesdayWisdom or #FridayFeeling.
Trending topics and moments like these are a great way to join popular cultural conversations and increase Tweet engagements.
Research shows a 73% correlation between a brand’s cultural relevance and its revenue1, so it’s worthwhile making sure your brand taps into trending topics on Twitter.
For some businesses, this might feel like a daunting opportunity. How can you tap into Twitter trending topics in a way that feels authentic to your brand?
We’re sharing three ways to help you do just that, with brand examples to take inspiration from – #HappyReading!
Tailor the message to your audience
It’s important to consider who your followers are. Rather than Tweeting a generic greeting or jumping in on a timely hashtag, try to craft the message in a way that will resonate with your target audience.