Video is a central piece of what's happening on Twitter. Read on to learn how your brand can leverage video or check out our latest research on Twitter Video.
It’s hard to open your phone or tablet without seeing video content in some form. Whether it’s a GIF, short highlight clip, or live broadcast, video is the most popular form of content today. And, it’s predicted to be the fastest-growing content type on mobile and desktop through at least 2020*.
How can your brand leverage video? The answer is easier than you might think. Today we're sharing three ways to integrate video into your content mix, all without fancy equipment or a huge time commitment.
Offer your audience valuable and highly sharable video content in the form of a simple tutorial such as a how-to, demonstration, or recipe instruction. Use a series of GIFs, overlay text, or add narration to further enhance the experience.