3 ways your brand can start leveraging Video Website Cards

By Marissa Window

Videos are a powerful addition to the way you share your brand story on Twitter, while increasing how memorable and effective your campaigns are. 

With the Video Website Card, your brand can leverage the undeniable stopping power of video paired with the business impact of driving people to a landing page.

Here are three ways your brand can start leveraging Video Website Cards:

Tell your brand story to attract qualified consumers

Grab viewer's attention with an immersive auto-playing video showcasing your brand’s story. By telling your story upfront viewers will have a better grasp of your brand before they click-through to your site. Overall in the beta, the Video Website Card achieved a 2X higher click-through-rate than the industry benchmark for mobile video ads.  

Pro tip: Have questions on creative specs? Download our one-pager.

@Sling created an engaging video app card that showcased their brand's key features. 

Continue the conversation

Want to keep brand engagement going even after your video ends? Video Website Cards are designed to encourage people to go to your site to learn more. For example, you could create fun vignettes showcasing product features and direct those who wanted more details to a dedicated landing page.

@Dropbox used clips of their newest feature to attract attention to the announcement landing page. 

Optimize and pay for your primary goal

Optimize and pay for your primary campaign goal whether that's video views, link clicks, engagements, or impressions.

@pandoramusic drove link clicks to their website using vibrant visuals and text.

How to get started:

  1. From the Ads menu, select 'Creatives', then 'Media' and 'Upload media' to add a new video
  2. From the 'Creatives' menu, select 'Cards'
  3. Select 'Create card' and 'Video website card'

Start telling your website's story in video and create a Video Website Card today

Additional reading:

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