Videos are a powerful addition to the way you share your brand story on Twitter, while increasing how memorable and effective your campaigns are.
By combining Video Ads with Website Buttons, your brand can leverage the undeniable stopping power of video paired with the business impact of driving people to a landing page. In order to use our Website Button feature, you'll need to first set up a Website Card in your Ads Manager.
Here are three ways your brand can start leveraging Video Ads with Website Buttons:
Tell your brand story to attract qualified consumers
Grab viewer's attention with an immersive auto-playing video showcasing your brand’s story. By telling your story upfront viewers will have a better grasp of your brand before they click-through to your site. Overall in the beta, this format achieved a 2X higher click-through-rate than the industry benchmark for mobile Video Ads.
Pro tip: Have questions on creative specs? Visit our ad specs page.