3 ways your brand can start leveraging Video Ads

Marissa Window
By Marissa Window
Solutions

Videos are a powerful addition to the way you share your brand story on Twitter, while increasing how memorable and effective your campaigns are. 

By combining Video Ads with Website Buttons, your brand can leverage the undeniable stopping power of video paired with the business impact of driving people to a landing page. In order to use our Website Button feature, you'll need to first set up a Website Card in your Ads Manager.

Here are three ways your brand can start leveraging Video Ads with Website Buttons:

Tell your brand story to attract qualified consumers

Grab viewer's attention with an immersive auto-playing video showcasing your brand’s story. By telling your story upfront viewers will have a better grasp of your brand before they click-through to your site. Overall in the beta, this format achieved a 2X higher click-through-rate than the industry benchmark for mobile Video Ads.  

Pro tip: Have questions on creative specs? Visit our ad specs page.

@Sling used a Video Ad with App Button to showcase their brand's key features. 

Continue the conversation

Want to keep brand engagement going even after your video ends? Website Buttons are designed to encourage people to go to your site to learn more. For example, you could create fun vignettes showcasing product features and direct those who wanted more details to a dedicated landing page.

@Dropbox used clips of their newest feature to attract attention to the announcement landing page. 

Optimize and pay for your primary goal

Optimize and pay for your primary campaign goal whether that's video views, link clicks, engagements, or impressions.

@pandoramusic drove link clicks to their website using vibrant visuals and text.

How to get started:

  1. From ads.twitter.com, select 'Creatives', then 'Media' and 'Upload Media' to add a new video
  2. From the 'Creatives' menu, select 'Cards'
  3. Select 'Create card' and 'Video website card'
  4. Once your card has been created, you can add it to a Video Ad and Tweet it

Start telling your website's story in video and create an ad today

Additional reading:

Ready to advertise on Twitter?