Identify what your client is trying to achieve
Get the best results by defining what your client wants to achieve. Often, as an agency, you’ll be approached by clients who have multiple goals for each campaign. Focusing on a priority objective is the best way to see results, although improvements in one metric often improve performance in another (but you'll only be charged for primary objectives).
If your client focuses on increasing followers and engagement, more people will see their content. That, in turn, can translate to more conversions or video views, even if that’s not the primary goal. By prioritizing their main objective, it’s often easier to control costs and drive stronger results.
Experiment with a mix of campaigns
As you achieve results for clients with one campaign, try scaling for larger impact. Consider layering in multiple campaigns that work together to achieve bigger goals. Don’t be afraid to experiment — this is a healthy way to approach Twitter Ads. It typically takes multiple campaigns running simultaneously to achieve the strongest results.
Campaign objectives help you focus your client’s Twitter marketing strategy on the business outcomes that matter most. Learn how to use these best tips to stay on budget and generate positive ROI on your next campaign.
Ready to take your agency campaign strategies to the next level? Download the Twitter Agency Playbook today.