November is a fruitful time of year for brands. The month when shoppers are feverishly researching gifts and filling their baskets. Full of excitement and cheer, it’s when the Christmas count-down really begins. In fact, one in two people on Twitter* genuinely look forward to seeing Christmas ads. An opportunity ripe for taking, here’s how to create impactful Twitter ads to get the for maximum value.
Set your goals
Successful advertising campaigns are ones that align with specific business goals. For example, your objective might be to acquire new customers, boost brand awareness, or increase sales. Understanding what you want to achieve will not only shape the format and style of your ads but also enable you to set metrics and track their success.
Know your audience
You can't optimise your ads without understanding who you want to reach and what makes them tick. Define some audience personas and include their location, gender, age, occupation, and interests. The more granular you can go, the better. Consider the best time of day to reach them and the content formats that will resonate most. Twitter then enables you to tailor your ads to reach these specific groups of consumers.