What to Tweet

Tips and tricks to help you Tweet better

What to Tweet

Tips and tricks to help you Tweet better

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Learn best practices to help you Tweet

Everyone knows good content yields great results. But what makes one Tweet outperform the next?

We compiled years of internal research to identify core, top-performing strategies that work well across the board. Incorporate these tips into your X strategy to spark conversation and keep your audience engaged.

Don't forget to add your own spin and test a variety to learn what resonates best with your specific audience. Remember that digital advertising is extremely fluid, so the best content strategy is one that is also constantly changing and improving.

Tweet ideas

Quick X tips

  • Limit to 1-2 hashtags per Tweet
  • Be conversational
  • Keep your copy short and sweet
  • Use images, GIFs, and/or videos whenever possible
  • Test, test, test (and use analytics to see what works)
  • Monitor events and trending conversations

[X] allows us to be in the moment. It's the most immediate and effective way to bring fresh content.

Chiara Radini, Performance Marketing Manager at Kano

More Tweet inspiration for what to post on X: 

A month of Tweet ideas

Planning your future Tweets? We've outlined a month's worth of weekday Tweet ideas to get you started.

X hashtags for every day of the week

For the times when it's difficult to find something relevant to jump into, turn to day-of-the-week recurring X hashtags.

20 creative ideas for your brand to Tweet

It can be tough to create fresh and engaging content every single day. We've all been there. That’s why we’ve gathered these 20 Tweet ideas for when your creative juices aren't following.

4 engaging X poll ideas for businesses

Asking questions is a great way to engage your online audience. And X Polls make it easier to collect answers.

5 creative ways brands can use Tweet threads

Sometimes a single Tweet is just not enough. Whether you want to tell a larger story, connect your campaigns, or resurface related Tweets, Tweet threads are the perfect way to give your audience a bigger picture.

4 ideas for creating video content with your phone

Your phone is a fully capable multimedia studio in your pocket, giving you everything you need to create compelling content on the go. If you want to build up your visual library, here are a few ideas to get you started.

Ready to start Tweeting? Download our starter kit to help plan your content