Organic best practices
Tips for growing and engaging your audience on X
Organic best practices
Tips for growing and engaging your audience on X
Expand your reach with X Ads
The role of organic content for businesses on X
The most successful brands on X have both paid and organic strategies. To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content. Conversely, promoting a Tweet can give it organic momentum.
With this in mind, here are our tips for creating effective organic Tweets.
Tip
Organic Tweet copy
- Keep your message concise
- Limit hashtags to 1-2 per Tweet
- Include a clear call-to-action where applicable (e.g. "Read the full story")
- Avoid writing copy in all-caps
- Keep a conversational tone
- Consider using emojis to add emotion
Tip
Organic Tweet creative
Adding media to a Tweet can help it stand out in the timeline. Here are some things to keep in mind as you choose your creative:
- Avoid images with heavy text
- Keep videos to 15 seconds or less
- When driving to a link, consider using a Website Button to make your image or video clickable.
- Use captions or another "sound-off strategy" for videos with dialogue
Key to success:
Test, learn, and test again! The data will show you which copy, creative, and tone resonates with your audience.
Planning and inspiration
When it comes to planning Tweets, here are some time-saving tips:
- Use a content calendar to plan ahead
- Keep a bank of evergreen, approved Tweets on-hand
- Schedule Tweets to help with coverage
- Create a content theme for each day of the week, e.g. "Thought-leadership Thursday"
- Look for opportunities to participate in recurring weekly hashtags
Community management
Monitor indirect mentions of your brand (keywords, hashtags, etc.)
- Improve response time by creating pre-saved responses to common questions
- Check for past conversations to get context and create a personalized exchange
- Stay on top of trending events and conversations for opportunities to connect
Looking for a community management solution? Try a free 30-day trial of Sprout Social, an X Official Partner.
Learn how paid and organic X strategies work together
