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Why use Twitter for business?

An introduction to Twitter for business

Why use Twitter for business?

An introduction to Twitter for business

Make an impact with Twitter Ads

Make an impact with Twitter Ads


Twitter drives lifts through the funnel

% Lifts represent control vs. exposed*
Ad recall
Brand awareness
Message association

Twitter's impact on culture

Businesses come to Twitter to be what's happening. 

When you bring your business on Twitter, you connect with our powerful audience where you can make an impact and drive results. 

In fact, brand involvement in culture is especially important among consumers between the ages of 18 and 35. People on Twitter vs. the general population are more passionate, informed, and feel more strongly about brands aligning with culture.*

Your audience is already on Twitter and they can’t wait to connect with you.

What are the benefits of Twitter for business?

Stay in the know

Twitter connects you and your business with what's happening in the world every day. Learn the latest, real-time trends and invest in social listening. It's also a great way to get a read on your brand's public reputation.

Free business promotion

Build your brand awareness and grow your business by building a strong organic following. No money required.

Reach new audiences

 By expanding your message on Twitter, you can connect and engage with new fans, network with partners, and identify influencers.

Start a conversation, or a movement

Conversations thrive on Twitter. Hear from your followers and get informal feedback by running polls and Tweeting questions. Bring awareness to a movement or point of view.

Experiment with tone

Twitter is known for being bold, and that's not just limited to our audience. Play with your brand voice and messaging to see if they can be more human and conversational.

What are the benefits of Twitter for business?

How can Twitter help you manage your business?

Build your following. Connect with your current customers, future fans, and loyal brand advocates on Twitter. Learn more about the power of a strong Twitter following.

Bring your launches to Twitter. Whether you're launching a new product or a new sale, Twitter is the place to be to break your latest news. Learn more about how Twitter can elevate your launches.

Provide timely customer service. Keep an eye out for @mentions of your brand, create a dedicated customer service account, and provide fast service or personalized help through DMs.

Monitor your competition. Create Twitter Lists to keep tabs on specific accounts, industries, and communities.

Leverage the power of ads. Twitter is free, but you can double down on your efforts and impact with Twitter Ads. Amplify your following, drive traffic to your website, increase app downloads, and more. 

Twitter gives people a platform to discuss trending topics that they feel strongly about, which creates a very engaged audience for us to reach — whether organically or with paid ads.

Jenny Broekemeier, Paid Social Manager at MANSCAPED, Inc.

Additional resources

Follow @TwitterBusiness for the latest trends and tips to promote your business

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Global (AU, BR, CA, FR, DE, IND, IT, JP, MX, SA, ES, UK, US) Twitter Internal Aggregated Brand Survey Results, Recall N = 1215, Brand Awareness N = 457, Favorability N = 443, Preference N = 68, Message Association N = 482 Q1 2020 - Q4 2021; Percentages refer to % uplifts (not deltas or percentage point difference).