Get your business started
with X
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Creating your profile
Once you’ve signed up, you’ll have the option to convert your account to a Professional Account. This will allow you to create a Professional Profile.
To convert your account, select “X for Professionals” from the left-side menu (swipe right to see it on mobile).
Here's what you'll need:
A profile image
Choose an image that is recognizable to your brand (logos work great!)
A header image
Think of this as your billboard or window display. Use it to share what's new or timely.
A bio
Use 160 characters to share what you do, the value you provide, and why someone should follow you.
How to grow your following
Follow and engage
Help new audiences discover your business by engaging with other accounts.
Share your @handle
Help your existing audience find you by sharing your @handle on your website, business cards, email signatures, etc.
Tweet consistently
Give people a reason to follow you by sharing frequently.
Tweeting
Your first Tweet
Writing a Tweet is like writing a text message. Aim to keep things real, conversational, and concise.
Use the icons at the bottom of a Tweet to easily add media — like an image, video, GIF, or poll.
Additional tips:
- If using hashtags, limit to 1-2 per Tweet
- Avoid writing copy in all-caps
- Consider using emojis at the end of text to add emotion
- Include a clear call-to-action where applicable (e.g. "Visit our site")
Examples of Tweets with media
Tweet with poll
Tap the poll icon at the bottom of your Tweet to add a poll.
Tweet with image
Tap the media icon at the bottom of your Tweet to add up to four images.
Tweet with video
Tap the media icon at the bottom of your Tweet to add a video.
Tweet with carousel
To create a carousel, visit ads.twitter.com and click the Compose icon. (Note: you do not have to run an ad to use this format.)
Tweet with button
To create a Tweet with a clickable card, visit ads.twitter.com and click the Compose icon. (Note: you do not have to run an ad to use this format.)
Above Tweets were created for demonstration only.
Engaging
Engaging with other Tweets helps build relationships and increase the discoverability of your account.
Ways to engage
Like
"Like" to acknowledge or show support for a Tweet.
Retweet or quote Tweet
Retweet to share a Tweet you think your audience might find interesting. Select "Quote Tweet" to add a comment to your Retweet.
Reply
Reply to chime in on a conversation or have one-to-one conversations with customers.
@Mention
Include someone's @handle in your Tweet to loop them into a conversation.
Direct message
Privately contact an account by sending a Direct Message (DM). This can be especially useful for providing customer support.
Brand safety
Conversation settings
Choose who can Reply to your Tweets: everyone, your followers, or only people you specifically @mention.
Hidden replies
Hide replies to any of your Tweets that you deem abusive or irrelevant.
Where to find Tweets to engage with
Menu
Use your menu to access your profile and helpful tools like Lists, Topics, and Bookmarks.
Home tab
This is your home timeline. Here, you will see Tweets from accounts and Topics you follow, as well as Tweets and ads likely to be relevant to you.
Explore tab
The Explore tab highlights the conversations happening at the moment. Under "Trending", you'll see the top trends and hashtags.
Analytics
Measure, learn, repeat!
When you Tweet, you can see results in real time. This allows you to see what's working so you can optimize future Tweets.
Key metrics at the Tweet level
- Impressions: how many people saw your Tweet?
- Total engagements: how many people took an action after seeing your Tweet?
- Video views: how many people watched your video?
- Link clicks: if you included a link in your Tweet, how many people clicked on it?
Key metrics at the account level
- Impressions, engagements, and link clicks over time: what trends are you seeing? Are there days or weeks that were particularly high or low? If so, why might that be?
- Engagement rate: what is the overall engagement rate of your account?
Tip: if a Tweet is performing well, you can accelerate its organic momentum by promoting that individual Tweet with Quick Promote.
Utilize analytics to learn what tone, content — even publishing times — work best for your business.
Ready to get started? Let's go!
Have questions?
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