Establish your Twitter presence

Your profile shows the world who you are, and first impressions count. Each element should showcase your best content and accurately reflect your message.

Here’s an overview of the five different parts of a Twitter profile and some best practices to keep in mind if you plan to advertise on Twitter.

  1. Your Twitter @name 

    Your @name is your unique identifier on Twitter. It can contain up to 15 characters and should help people easily find your business. Your name (which you can change as you please) appears above your @name (which is permanent).

  2. Your profile photo 

    Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it is the icon in every Tweet you post.

  3. Your bio 

    You have 160 characters to let people know what makes your account special, and why they should follow you. Include useful information, such as what you tend to Tweet about, your location or business hours, and a link to your website. Use a unique link, so you can track visitors to your site from Twitter.

  4. Your header image 

    Consider this your billboard. You can use event photos, feature products, use a graphic with text, or highlight your work and team. Swap out this image periodically to spotlight promotions, events, product news, or just keep things fresh.

  5. Your pinned Tweet

    Keep an important Tweet at the top of your timeline by pinning it there. Click on the “more” option on the Tweet you want to pin and select “Pin to your profile page.” Use this feature to make sure visitors to your profile can’t miss your biggest, latest news.

Twitter profile specifications

  • The recommended image size for your profile pic is 400x400 pixels; the image will be resized to fit.
  • The recommended size for a Twitter header image is 1500x500 pixels. On mobile, it’ll be cropped to a 2:1 aspect ratio.
  • Use a GIF or PNG file for vector-based and line art images.
  • For photos, upload a JPG or PNG file.



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