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Learn the basics of X

Build your brand with X for Business

X is where people go to discover something new and see what's happening in the world. It's the perfect place for brands to launch new products and connect to what's happening. Use these key resources to build and strengthen your presence on the platform.

Why X?

Learn about the benefits of X for your business and how having a strong presence on X can help you boost brand metrics across the marketing funnel.

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Create a profile

Establish your brand identity with an X profile for your business.  Add your official name, logo, location, and elevator pitch in your bio to give people a reason to follow you. 

Tweet ideas

Now that your profile is up and running, it's time to get Tweeting. Let your personality shine through with compelling content.

Not sure what to say? Use these evergreen Tweet ideas to get started. 

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Grow your following

Build a loyal following and community on X to extend the reach of your brand and message. Follow these steps to see exponential growth for your account. 

Organic best practices

The most successful brands on X have both paid and organic strategies. Here are our tips for creating effective organic Tweets.

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Get personalized support from our X Ads team

Get personalized tips

Visit your Business Insights Dashboard for actionable advice to guide your business to success on X.