Track the performance of your Twitter Ads

When you’re trying to grow your business, setting goals and tracking your results in a timely and accurate manner is critical. 

Your campaign dashboard has the results you need to optimize your Twitter Ads campaigns. You can track:

  1. Impressions

    This is how many times your ads have been seen by Twitter users.

  2. Results

    These are the actions that are tied to your objectives. For example, if your goal is website visits, the results tracked will be link clicks.

  3. Your engagement rate

    This is the number of impressions for your ads divided by the number of results.

  4. Your cost per result

    This is how much you’re paying, on average, for each relevant action people are taking from your ads.

You can see these results across all campaigns, or segmented by:
  • Your different objectives. See the average results for your website clicks campaigns, or the average results for your followers campaigns.
  • Individual campaigns. See how specific campaigns are performing against your goals. 
  • Individual Tweets. See which combinations of copy and creative are contributing the most to your campaigns.
  • Targeting criteria. See which of your targeted audiences are responding the most to your ads.

To get even more out of your campaign dashboard, consider setting up conversion tracking to understand exactly how every dollar spent on Twitter contributes to your desired results. 

Learn more about conversion tracking.


Track Quick Promote results in your dashboard

If you use quick promote to share a Tweet with a wider audience, you’ll be able to see the results in your campaigns dashboard alongside all of the campaigns you set up through


Ready to advertise on Twitter?