Track the performance of your Twitter Ads
When you’re trying to grow your business, setting goals and tracking your results in a timely and accurate manner is critical.
Your campaign dashboard has the results you need to optimize your Twitter Ads campaigns. You can track:
This is how many times your ads have been seen by Twitter users.
These are the actions that are tied to your objectives. For example, if your goal is website visits, the results tracked will be link clicks.
Your engagement rate
This is the number of impressions for your ads divided by the number of results.
Your cost per result
This is how much you’re paying, on average, for each relevant action people are taking from your ads.
- Your different objectives. See the average results for your website clicks campaigns, or the average results for your followers campaigns.
- Individual campaigns. See how specific campaigns are performing against your goals.
- Individual Tweets. See which combinations of copy and creative are contributing the most to your campaigns.
- Targeting criteria. See which of your targeted audiences are responding the most to your ads.
To get even more out of your campaign dashboard, consider setting up conversion tracking to understand exactly how every dollar spent on Twitter contributes to your desired results.
Learn more about conversion tracking.
Track Quick Promote results in your dashboard
If you use quick promote to share a Tweet with a wider audience, you’ll be able to see the results in your campaigns dashboard alongside all of the campaigns you set up through ads.twitter.com.