Remarketing on X

X connects brands with valuable audiences, when they’re the most receptive. But sometimes when it translates to just engagements, and not complete conversions, it can feel frustrating. Don’t worry though, those leads are still valuable. When you know someone has shown interest in your business, you can remarket to that “almost-there” crowd with personalized messaging and encourage them to convert

On X, you can remarket to people who have visited your website, subscribed to your newsletter, or interacted with your business in other ways. Use X Ads to start your first remarketing campaign, or include it as an invaluable addition to your existing strategy.

Remarketing campaigns are primarily managed by the Audiences tool in your X Ads account. Through this tool, you can upload your first or third-party data to create and target a Custom Audience of your choice. Our three Custom Audience types are:

• Lists: Target specific groups of people with lists of their email addresses or their X account names
• Website activity: Target people who’ve recently visited your website, collected through X's website tag or X's Official Partner Program
• App activity: Target people who’ve taken a specific action in your app, such as installs or sign-ups, collected through mobile app conversion tracking

For website and app activity audiences, you’ll need to set up online or mobile app conversion tracking (respectively) to add tags to those specific events in order to generate a list of people. Learn more about Custom Audiences.

Another form of remarketing is also available during campaign setup at the ad group level under Targeting features > Additional options. With this option, you can retarget people who saw or engaged with your past posts. Learn more about Post engager retargeting.