Trend Takeovers are great for complementing the launch of something new or the promotion of a big event at scale. Breaking your news on Twitter with a Trend Takeover or Trend Takeover+ can drive mass awareness, build interest, and drive conversation around a product launch, app launch, message launch, or new promotion.
Trend Takeovers also benefit brands looking to connect with what’s happening by maximizing discovery, building relevance, and securing adjacency to what you know will be trending that day — such as a cultural event, sporting event, holiday, national (topic here) day, or industry news.
Trend Takeover+ is particularly strong for launching a new teaser trailer, for example, by maximizing awareness to a broad audience with engaging, immersive video. According to internal Twitter data, people are 3X more likely to click-through an ad in the Trend Takeover+ unit than the standard Trend Takeover — making it the perfect product to put your message in.