First View

Share your brand story with Twitter’s premium audience using immersive video

Want to learn more about First View?

What is First View?

First View is an exclusive, single-day, “mass awareness” ad package of Twitter’s most valuable impressions. You can achieve massive reach to our receptive audience over a 24-hour period using immersive, autoplay videos at the top of the timeline.

You’ll get priority access to people’s first ad impression of the day, along with additional impressions delivered throughout the timeline to maximize awareness and message recall. This is the perfect solution for advertisers seeking to maximize brand exposure on a single day, such as a launch day.

Research

First View improves key brand metrics

+141%

ad recall

+58%

campaign awareness

+18%

brand awareness

+13%

purchase intent

Source: Twitter Brand Effect Studies, Q4 2016, First View activations. Blinded case study of one First View activation

How First View works

With First View, advertisers get priority access to logged-in users' first impression of the day, along with additional impressions delivered on people’s timelines for 24 hours. The maximum frequency that each person will see your ad is 3x per day. 

We recommend using video creative for First View campaigns (Promoted Video, Video Website Card, Live Video Card, Conversational Card​, and Promoted Video w/ Periscope), as videos will autoplay in timelines. First View can also be bundled with Promoted Trend or Promoted Trend Spotlight for greater impact.

When to use First View

First View is perfect for brand advertisers who want to quickly deliver their message(s) to a massive audience through an immersive visual story using video. 

It’s an ideal fit for a range of brand objectives including product launches, movie releases, TV premieres, events and sponsorships, sales conferences, and associating with cultural moments. First View also works especially well for maximizing awareness on launch day.

Key features
  • Mass reach: Advertisers get priority access to people's first impressions as well as subsequent impressions throughout the day to maximize reach.
  • Premium inventory: Multiple studies have proven that these first impressions drive higher time spent viewing video creative and drive higher select brand metrics because you’re reaching people when they’re most receptive.

  • Creative that delivers​: Rich immersive video creative enables impactful brand storytelling.

  • Reservable + flat fee​: First View packages are easy to plan and buy in advance.
Creative best practices
  • Simplified messaging: Keep messaging concise and consistent in your creatives and copy. Only include one product benefit or key message at a time.
  • Feed-first assets: Have a sound-off strategy, use high-quality videos, and include branding and/or product messaging in the first few frames.

  • Own the moment: Whether you're launching a new campaign or tapping into a major cultural event, be sure to align your creative to the right moment.
Measurement

Twitter supports third-party (3P) brand survey measurement with Millward Brown and Nielsen. 

Learn more about First View