Torchlight Inc. is a social media advertising agency and the developer of Sherpa, an advertising platform for brand-oriented and direct response ads that has helped more than 4,500 Japanese and global brands reach their marketing goals.
Sherpa connects to the Twitter Ads API and has a comprehensive set of capabilities for social media marketing making it easy to create, manage and optimize campaigns across all verticals on Twitter:
- “Quick Video Powered by Sherpa” a creative implementation solution.
- “Seil Powered by Sherpa” a data feed optimization tool
- “Karabiner Powered by Sherpa” a Twitter campaign tool which includes Auto-Reply allowing advertisers to respond automatically and directly to users.
Sherpa helps brands seamlessly create campaigns, identify the best-performing audience, and measure results for the best return on advertising spend (ROAS.)