Basketful is a SaaS platform that turns media into shoppable add-to-cart experiences.
With 100+ retailer integrations, supporting CPG categories such as food, beverage, alcohol, health & beauty, pet, and household goods, Basketful knows how to turn Twitter Ads into a brand shopping cart.
Basketful’s proprietary Adaptive Food Engine matches ad content to real-time local product availability in over 30,000 US Stores, protecting brand fidelity along the way. Premium Inventory Awareness automatically bypasses local out-of-stocks, providing available options for shoppers and mitigating competitor substitution risk.
Since 2018, Basketful has created a proven path to cart for over 150 million items, shown over $1B worth of curated digital shelves, and helped brands actively avoid over $3M+ in lost sales with inventory awareness.