Twitter's Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs. They give brands exclusive ownership of Twitter’s premium real estate across desktop and mobile, allowing you to maximize reach and drive lifts across the funnel. Takeover placements are offered as:
- Timeline Takeover puts brands at the top of the conversation as the first ad of the day. People come to Twitter to discover what’s happening, and with Timeline Takeover, your ad is the first ad when someone opens Twitter.
- Trend Takeover / Trend Takeover+ puts ads alongside what's trending, placing messages where the conversation starts on the Explore tab. Trend Takeover+ adds an additional immersive video creative element.