Video on Twitter is a perfect way to leave a lasting impression on your current and prospective followers. To maximize your ROI, make sure your videos are mobile-friendly, have a sound-off strategy (closed captions or subtitles), and include prominent branding.
Aim for the sweet spot of video length on Twitter: between 6-15 seconds long, for the best results. Keep your accompanying Tweet copy short and free of exit points (such as hashtags and @mentions) so the focus stays on the video.
Follow our video specs, capitalize on our targeting options, and monitor your analytics as your campaign runs.