The followers objective allows you to promote your Twitter account within the timeline to attract new followers and grow your audience on Twitter. Run a followers campaign when you want to increase the number of prospective customers who follow your account.
Followers are incredibly valuable to every business, and this is an easy way to accelerate your follower growth. More followers also means growing an interested audience with whom you can engage with and use to amplify your message — both on and off Twitter.
Your followers are also likely to become brand advocates and customers. Once you acquire paid followers, you have the opportunity to engage with them every day to spread reach, word of mouth, drive web traffic, purchases, leads, downloads, and more.