Twitter Ads brand reminders

Enabling you to have 1-1 conversations with customers at scale

Brand reminders

Ready to launch your Twitter Ads campaign?

What are brand reminders?

Brand reminders are a unique marketing solution that enable advertisers to offer their audience valuable time-triggered content, directly from the brand, at the moments that matter most. 

Brand reminders also empower people to raise their hands to receive valuable content, directly from the brand. 

Brand reminder campaigns are commonly referred to as "autoresponse" and are powered by third-party automation technology built on Twitter's APIs via IC Group and Arrow.

CTA Tweet

Reminder Tweet

How do brand reminders work?

Advertisers promote a call-to-action (CTA) Tweet encouraging people to Like or Retweet to opt-in to receive additional content in the form of an automated @mention from the advertiser. Third-party automation software listens for opt-in engagements and publishes automated @mentions to each opted-in person on behalf of the advertiser.

There are three campaign formats for Brand Reminders:

Like to Remind and Retweet to Remind deliver a single opt-in confirmation and single Reminder Tweet at a later date to each opted-in person.

Like to Subscribe and Retweet to Subscribe deliver a single opt-in confirmation and multiple Reminder Tweets to opted-in customers. People can opt-out at any time with a specific hashtag.

Like for Instant Response and Retweet for Instant Response deliver a single, immediate Instant Response Tweet to opted-in people.

Additional and more complex campaign formats, such as high volume, time-sensitive reminders for Live Event tune-in or influencer CTA Tweets, are available to advertisers working with Twitter Next. Contact your Account Manager for more details.

Brand reminder campaigns should follow the standard Promoted Tweet specs. Supported media formats include: single video (1:1 or 16:9 aspect ratio), single image (16:9 aspect ratio), single GIF (1:1 or 16:9 aspect ratio), image and video Website Cards, image and video App Install Cards, image and video Conversational Cards, and Twitter Moments.

When should I use brand reminders?

  • To recontact followers who demonstrate interest with upper-funnel tactics
  • To reinforce important dates or moments, like the launch of a new product

  • To create a more personal connection with your most-interested customers at scale

  • To capture energy or interest in high-value content 

  • To enable conversations at scale with thousands of automated, direct @mentions to customers

  • To deliver high-impact notifications with attention-grabbing, lock-screen notifications for those accessing Twitter on mobile with enabled notifications

  • To capture attention in the timeline and drive engagement with personalized and direct 1-1 touchpoints and @mentions

Best practices for brand reminder campaigns

  • Brand reminders are most effective when there’s an existing customer need, and you have something to address that need.
  • Be exclusive. Promote content, an offer, or access that people can't get elsewhere.
  • Be timely. Connect to what's happening in the moment and deliver limited, time-bound relevance with information people need to know at a specific moment.
  • Be clear in your messaging. Your Tweet should be simple and convey a compelling value exchange. People should know exactly what they're getting, and when.
  • Be valuable. Present content, an offer, or access that people care about and have existing equity or awareness of.
  • Start with 'like' campaigns. People on Twitter are more likely to like than Retweet, unless your brand has strong organic engagement rates, so it's a good place to start.
  • Capture your audience's attention by using a heart emoji (️) to represent the 'like' action in your CTA Tweet copy.
  • Promote your CTA Tweet with the Tweet Engagements objective in the Twitter Ads campaign to maximize opt-ins, as this will make likes and Retweets billable engagements.

Additional information

Please note that Brand Reminder campaigns are currently only available to managed advertisers in the US and Canada. Consult with your Twitter Account Manager to learn more.

Brand Reminder campaigns must adhere to the Twitter Rules, Twitter Ads Policies, and Automation Rules.

Only public Twitter accounts can opt-in to a Brand Reminder campaign.

Advertisers must grant a third-party automation platform access to their Twitter account using Twitter OAuth.

Advertisers must have a verified Twitter account to run auto-response campaigns.

Reporting and metrics are limited for the opt-in and reminder Tweets.

Ready to launch a brand reminders campaign?